and everyone is joining in. Check out the link here that Google’s software engineer Matt Cutts posted in googleblog tonight that they are adding in the
tag to finally give a valid report to links that are posted on the web. Scooble gave a good example of how he can relate to this.
What do I mean? Well, last year a carpet store in Redmond ripped off a lot of people. The store is now out of business, but back when it was happening I wanted to link to the store but couldn’t.
Why not?
Because one link from my blog would have automatically put the store at the top of the search page on Google for “Redmond carpet store.” Why is that? Because of my Page Rank. Several thousand sites link to me so Google’s algorithm considers anything I link to as “highly relevant.” I’ve seen this many many times.
So, now I could link to that store so you all would be able to visit it, but I could add “nofollow” so that Google, Yahoo, MSN, and other search engines wouldn’t consider my link in their ranking system.
This will change how I write. And it will encourage more people to link to their competitors.
Pretty interesting, I have no doubt that this will spread like wildfire accross the web-community.