I think Crispin Porter and Bogusky have got to be one of the best agencies out there for thinking through intuitive, exciting, emotional, and on-target online experiences. The new VW site is pretty brilliant in its simplicity – to take all that info that a car site has to have and compress it down to a really simple nav is a Herculean effort.
Browse Timeline
Comments ( 1 Comment )
It really is a cool site, groundbreaking even. You’re right that the navigation is simple and convenient, while at same time the content itself that you can access is seriously sophisticated – how you can build your own car, actually install accessories and change colors and interiors, and even crash the car when you’re done! Amazing. I think they’ve taken flash and the interactive visual experience in general to a new level.
archimedes added these pithy words on
Sep 13 07 at
6:47 pm