Wait a minute, i am getting close to this age demographic!
Here are some interesting stats from a recently released study of so called baby boomers…
Web Study Post
Stats:
Baby Boomers are not mobile:
82% are using a desktop computer to connect online;
17% are using laptopsMore behavioral stats
79% would respond to promotional e-mails about products and services92% have read about a Web site in a print article (magazine, newspaper) and then visited online
89% have seen a print ad and later visited the online site
83% have seen a Web site advertised on television and later visited it online
65% will visit a Web site address after hearing it on a radio commercial
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