Wait a minute, i am getting close to this age demographic!

Here are some interesting stats from a recently released study of so called baby boomers…
Web Study Post

Stats:

Baby Boomers are not mobile:

82% are using a desktop computer to connect online;
17% are using laptops

More behavioral stats
79% would respond to promotional e-mails about products and services

92% have read about a Web site in a print article (magazine, newspaper) and then visited online

89% have seen a print ad and later visited the online site

83% have seen a Web site advertised on television and later visited it online

65% will visit a Web site address after hearing it on a radio commercial