A while back I pronounced on this blog that Google Analytics had killed an industry. I had used products like DeepMetrix in the past and had decided that not only was Google Analytics easier, it actually gave me much better information at a glance than the DeepMetrix tools did. And of course, you can’t beat the cost.

We’ve also used services such as QuantCast and ComScore in the past for more commercial projects and I found this article by Andrew Chen a great way of dividing up the focus of these different types of tools.

This space will continue to evolve in the next few years for sure. There is always more to learn, and here at JLOOP we are always on the lookout for new tools to help us measure our goals.