Nike and iPod present shoe that gives feedback - Technology - International Herald Tribune
You figure it was only a matter of time before someone got the brilliant idea to take two Monopolies, both of which dominate over their competitors and see how they can further push the cool factor. I like the idea, makes me wish I was a runner. But I will give it to them for integrating the ability to upload the data to the community-based website where you can share your geek-ish running stats with your friends.
The iTunes plug for sports icons was only a matter of time, and come to think of it, was probably the reason they introduced this anyhow. Seriously, do they really need a reason to entice you to buy more $0.99 tunes from celeb playlists?
Nike has announced that it will make running shoes that will tell the wearer how far and how fast he or she has run and how many calories they have burned. The instant information will come from a miniature iPod, made by Apple Computer, and a new wireless system called Nike iPod.
Nike shares rose more than 2 percent after the announcement Tuesday that it planned to capitalize on the popularity of iPod portable digital music players with runners, 75 percent of whom already listen to music while they exercise.
The Nike iPod Sports Kit, which is expected to sell for about $29, will use miniature versions of the iPod to provide audio data on time, distance, pace and calories burned through an attachable receiver that will get the data from a sensor embedded in the insole of special Nike shoes.
The new Air Zoom Moire line of running shoes - priced at $100 - are the first to have space for the sensor, but others will follow, Nike said. The removable sensor, about the size of a piece of chewing gum, can be used with any compatible shoe.
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Apple, which has shipped more than 50 million iPods, controls 77 percent of the U.S. market for portable digital music players, according to the market research firm NPD Group.
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Apple will also include a Nike Sport Music section on its iTunes music store, which will feature playlists by well- known athletes like Armstrong, the companies said.
The Nike iPod system will let runners call up a favorite song instantly as well as upload their workout information to a Web site, www.nikeplus.com, where they can share the information with their friends.